Giving customers personal financial planning advice and helping them to develop a financial plan is a highly skilled and technical profession. Insurance companies must ensure that their advisers are well equipped with such knowledge and skills to provide sound financial planning advise and the right products to match. 

During this course we explain the process of financial planning from assessing client needs, fact finding, making recommendations, dealing with objections and closing the sale. We explain in detail the range of life insurance protection products and their features and how such features affect suitability for specific clients. 

We also explain the range of savings and investments products offered by life insurance companies and financial institutions and the factors that affect the choice of product. Throughout the course we provide guidance on best practice and the conduct of insurance business rules as well as the duties of the financial adviser.

This training course is designed for learners to understand the need for excellent customer service in insurance and how to achieve it. 

 Trainees are first introduced to basic insurance concepts that the customer service function should support, such as the duty of disclosure and good faith and the roles and duties of the various players in the insurance market. 

We will then explain the segmentation of insurance customers, their respective demands and needs and how those demands and needs and are met and the importance of obtaining customer feedback to measure performance. 

The course will then focus on important skills for all insurance employees such as handling confidential information, communication, dealing with conflict, managing workload, teamwork, ethical conduct and complaints handling. Closing sales is an essential part of customer handling in the modern insurance enterprise, therefore in the final part of this course participants are taken through the sales process.

The course explains the concept of risk and the relationship between risk and insurance and how insurance works as a risk transfer/risk sharing mechanism.
It provides a grounding in the legal foundations of insurance contracts and the actors and features of the insurance markets as well as the main classes of insurance and products.
Students are then introduced to the main insurance operations, including underwriting, claims, customer service and policy administration.
The course takes the participants through some regulatory aspects including the capital adequacy, conduct of business and ethics.


The Certificate in Health Insurance Practice (CHIP) is designed for persons working in the health insurance industry in the United Arab Emirates. It offers knowledge and understanding of health insurance principles and practices applied in the international market. CHIP also provides understanding of the conduct of the health insurance market in the UAE as well as its regulatory and supervisory framework.